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2023 OFF-ROAD PRODUCTS EXPO


The UTV community is built with a diverse group of individuals, including hunters, overlanders, adventure athletes, gear enthusiasts, mudders, farmers, ranchers, yard workers, trail riders, racers, and those who love having a good time outdoors. Rough Country is dedicated to connecting with these communities and offering products that enhance the UTV off-road and outdoor lifestyle.



Heading Out Rough Country team member Jason Birkes and I kicked off the 2023 Rough Country event schedule in Hot Springs, Arkansas, for the Off-Road Products Expo. We loaded our trusty RC Chevrolet Dually with two of our most robust, amazing off-road vehicles: a 2017 Can-Am Defender Max XT HD8 plus an impressive 2023 Polaris Ranger Crew 1000. Both UTVs are outfitted with products available on Roughcountry.com and some exciting new products that are coming down the pipe soon. Our UTV tech (Tommy) and I completed the Polaris Ranger build just before we rolled out. Check out our YouTube page to get an inside look at the full build.





Polaris Ranger We outfitted the Defender and Ranger with a system mindset of functionality and utility. Here is a rundown of what Rough Country products we had on each. The Polaris had our 3-inch Lift Kit, Vertex Adjustable Shocks, Auto Tilt Windshield, 50-Inch LED Lightbar Kit, HDPE Roof, Rear Cargo Rack, Spare Tire Carrier, Rear View Mirror, 8-Switch Multi Light Controller, Bluetooth LED Sounder, Winch Plate, and Pro Series 6500lbs Winch with Synthetic Rope.





Can-Am Defender The Can-Am had our Vertex Adjustable Shocks, 2’’ Forward Offset Forged Aluminum Control arms, Auto Tilt Windshield, Aluminum Side Mirrors, 30” VEE Moto Advantage Tires, Two Bluetooth LED Soundbars, 8-Switch Multi Light Controller, 2 in 1 Expanding Cup / Phone Holder, Black Series LED Light Bar Kit, Black Series 2-Inch Square Cree LED Lights, Winch Plate, Pro Series 6500lbs Winch with Synthetic Rope.





Wrapping Up To us, engaging in discussions about products with those who use them most is crucial. But equally important are conversations about gaining a deeper understanding of your destinations, activities, and challenges. This insight helps us better understand your needs and leads to products that will enhance your experiences. We plan on attending many more events this coming year, including Mud Nationals in Texas. Be sure to follow our social media platforms to see where and when we will be there.



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