top of page
affirm-white-logo-transparent-small.webp

Buy Now, Pay Later - As low as 0% APR* w/

hero--desktop.jpg
DEALER PROGRAM

Rough Country Distributors are carefully selected. Our strategy is to find the most experienced, reputable retailers/installers who are 4WD enthusiasts in each market. We look for people that are committed to the 4WD market and that have a reputation for excellent customer service.

Apply Now

Rough Country prides itself on being different than the other players in the 4WD market and offers our distributors some unique benefits.

rc-logo.png
rnd-shop.jpg
customer-service.jpg

CUSTOMER SERVICE

Rough Country's customer service is the best in the market. Rough Country has a very knowledgeable customer service department that is always available to help you with any questions. And if you ever have a problem, our mission is simply to fix it - and we do.

shipping.jpg

SHIPPING

Rough Country ships a market leading 98% of its orders received by 4:30pm CST the same day they are received and is continually working to improve this percentage.

​

​

​

events.jpg

EVENTS

Rough Country does extensive national advertising and attends or provides support to most major off-road events. The Rough Country brand name and brand recognition is growing rapidly.

​

​

design.jpg

DESIGN

Rough Country is committed to designing and manufacturing products focused on delivering the best consumer experience through best-in-class value, ease of installation, ride quality, and consumer feedback/input. Headquartered in Dyersburg, TN, we pride ourselves on USA design and manufacturing.

CONTACTS

Tim Watts

VP Sales

Davy Lee

Business Development Manager

Blake May

New Accounts Associate

Jason Birkes

nternational Accounts Associate

Tim Watts

VP Sales

SHIPPING

Tim Watts

EVENTS

Tim Watts

DESIGN

Tim Watts

bottom of page